Wednesday, 15 June 2011

Google. Rural Bus Stops and Solar Power.

That's a word combination I never thought I'd see!

Google have recognised the investment opportunities presented by solar installations and are making their latest and largest investment of $280m in conjunction with SolarCity, a residential solar power provider. The money will allow installer SolarCity to offer solar systems to homeowners for no money up front. In exchange, customers agree to pay a set price for the power produced by the panels. ZDnet reports Google earns a return on its investment by charging SolarCity interest to use its money and reaping the benefits of federal and local renewable energy tax credits.

Whilst the mighty Google Corporation is making massive investments in solar projects, poor old Durham County Council is being forced to end its solar powered bus shelter scheme due to damage or theft. Teesdale Mercury reports travelers at 7 bus shelters are standing in the dark until the local council decides if it has the funds to continue with solar or replace it with mains electricity.
Surely there’s an investment/PR opportunity for Google here. Apparently it will cost Gainford and Langton Parish Council £7,000 to get the shelters lit again, yet Google has a pot of 100’s of millions to invest.
Why not give waiting passengers a lit shelter and a LCD screen detailing bus times and local news? All sponsored by everyone’s favorite search engine.

Let’s think laterally guys…..


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